Soon, the Corporate TV Channel FMUSP-HC News will be inaugurated. The project began at the Faculdade de Medicina da USP (FMUSP), through the Executive Board, and was integrated by the Superintendence of Hospital das Clínicas da FMUSP (HCFMUSP), under the coordination of the Chief of Staff, Dr. Elizabeth de Faria.

The FMUSP-HC News channel will be a great ally for Institutional Communication, bringing versatility and increasing connection with our audience. Starting to operate in the Administration Building and the Faculdade de Medicina da USP, the channel will strengthen the integration of the FMUSP-HC System through the standardization of the visual identity of its contents and editorial nomenclature, in addition to the choice of a unified name.

For the communication areas of FMUSP and HCFMUSP, the facilitated management of the tool, by automating publications, will bring operational efficiency, translating into an immense gain for the Institution. “Access to information in a simple and quick way will contribute to more assertive communication and to the maintenance of a healthy, creative and innovative work environment. With diversified and dynamic programming, TV FMUSP-HC News will be consolidated as an effective strategy for the dissemination of relevant information, reaching the internal public that does not have access to other communication channels”, says Vera Vellutini, Coordinator of the Center for Institutional Communication of HCFMUSP.“

The FMUSP-HC channel will have a multifaceted programming that aims to optimize the flow of information and promote the engagement of the public that circulates in the institutions. Corporate TV will be a complementary communication vehicle for the institutional dissemination of all areas and the propagation of research, teaching, culture and assistance. In a contemporary way, TV FMUSP-HC News will promote organizational culture and a sense of belonging”, highlights Claudia Gouvêa, Coordinator of the FMUSP Communication Advisory Office.

Stay alert! In the coming days, TV FMUSP-HC News will be launched – the perfect connectivity between you and the Institution's main news.